Comments on: Which Facebook Ad Will Employers Like Best?

By: Clarifying My Feature In Real Simple | Marian Schembari

Clarifying My Feature In Real Simple | Marian Schembari — Thu, 20 May 2010 19:17:49 +0000

[...] by One Day, One Jobn and I think the creator, Willy Frazen did a great job. Here’s another good example of a catchy ad (and not so catchy ad). Some other [...]

By: Ian Greenleigh

Ian Greenleigh — Fri, 26 Feb 2010 15:44:38 +0000

David- I actually spoke with my friend at Facebook yesterday. She advised me to go exclusively with B, and that’s what I’m doing now. She said no matter how good the original ad is, when people see it over and over and don’t click, I’m just wasting circulation. True. Thanks for stopping by.

By: David Gannon

David Gannon — Fri, 26 Feb 2010 15:37:00 +0000

B. “Hi” is social. It is welcoming and inviting. The headline, too, states what you are looking for and WHO is looking for it. A seems more like the standard ads that get passed over. Great job.

By: Ian Greenleigh

Ian Greenleigh — Thu, 25 Feb 2010 02:27:42 +0000

Leyla- I think the copy is better, like you said, but I’m starting to have second thoughts about the image…

Summer- I think you’re dead on.

By: Summer Huggins

Summer Huggins — Wed, 24 Feb 2010 15:27:18 +0000

I think the trick is hiding in the header. Pretending I’m an employer, and totally guessing here, I think the “Need sharp talent?” question plays more to *my* needs, while the “I want to work for you” is more about *your* needs/wants.

Can’t wait to hear what your testing shows!

By: leyla

leyla — Wed, 24 Feb 2010 15:17:17 +0000

B! I like the “hi” – it is eye capturing and your copy is better on that ad too.
You need to go with B

By: Ian Greenleigh

Ian Greenleigh — Wed, 24 Feb 2010 15:17:07 +0000

I might implement some A/B/C today, based on some great feedback here and on Twitter.

By: Jason Crouch

Jason Crouch — Wed, 24 Feb 2010 05:14:20 +0000

Ian – I think the one on the left will perform better, because of the title and the picture seems a little warmer to me. Just an opinion -
Jason Crouch´s last blog ..The Importance of Knowing Your Audience

By: Ian Greenleigh

Ian Greenleigh — Wed, 24 Feb 2010 00:47:03 +0000

Lucretia- Is it too playful or jokey? What if I removed the balloon and word and kept the pic?

By: Lucretia M Pruitt

Lucretia M Pruitt — Wed, 24 Feb 2010 00:44:51 +0000

That’s a tough call – wording on the right is rockin’ but the “Hi!” scares me off.

Still, there’s something to be said for visibility!
Lucretia M Pruitt´s last blog ..Living Life Out Loud