That’s the rub for a lot of people–they use the wrong criteria to evaluate who’s qualified to help businesses make good choices in the ill-defined social media universe. For instance, I personally dislike using Facebook (nothing to do with privacy; I just find it boring). But I see a compelling use case for the business I happen to help, and that qualifies me more to do so than someone that has five times as many friends on FB, yet doesn’t understand simple business principles.

Cheers.

The real social media experts, imo, are the people who can see the business value in social media and work to implement it for clients or companies the right way. This is in stark contrast to the vast majority of self-proclaimed “social media gurus” who’ve been using Facebook and Twitter for a few months and think they’re standing on a goldmine because they know what a retweet is.

One provides value. The other attempts to get paid by offering nothing in return.
Josh Ferris´s last blog ..Why Adding Video to Your Website is Crucial for Success in 2010

I used to skip over the “writer” part of my title for just those kinds of reasons. “Writers” are always working on their novels, you know, sleeping until noon and lounging by the pool. Nevermind that I had lightning-fast deadlines on original content for four different clients on a daily basis…

Other people will catch up with what we’re doing, one of these days!
Summer Huggins´s last blog ..When Does Online Content Need a Visual?

It’s really a shame, but I understand why this is the case. Nanette can tell you, realtors get a bad wrap for similar reasons–lots of amateur goofballs running about ruining it for the rest. Same with SEO smile-and-dial types.

Thanks for stopping by!

I have the good fortune of working in higher ed. When asked what I do, I typically respond that I’m a college admissions recruiter. If I talk about social media marketing, I often get the response you described. If I talk about e-mail marketing, the common response is, “So, your a spammer.” When I say college admissions, that statement is typically met with some level of respect.
robinteractive´s last blog ..Facebook and Colleges, Part 47: New “Community Pages” Are Talking About You…