In the space of a few days, Mark Zuckerberg has seen my ad 7 times. Marissa Meyer, Yahoo’s CEO has seen another ad of mine 39 times. This has cost me nothing. Zero dollars, zero cents.
That’s an excerpt from my new book, The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence. When I learned the technique I’m about to share with you (via Mike Merrill and Dennis Yu), I really didn’t believe it. But I tried it anyway, and proved that it works in several different tests (as detailed in Chapter 10). Just in case you haven’t quite fathomed the potential of this extremely well-kept secret trick, it’s the ability to reach anyone with an eye-catching, hyper-personalized Facebook ad with 100% accuracy. If someone is on Facebook, you can reach that person. Private profile? You can reach that person.
Instead of just walking you through how to do it, I’m going to show you how to reach me. Ready? (Set up your FB ads account if you haven’t, then come right back).
1. Find my profile.
I actually have two. Long story. Use either one.
2. Grab my UID.
A UID is a Facebook user id. Even if a profile is private, you can use a simple trick to get the UID–and it’s not hacking. Just take the URL my profile, remove “http://www.” and replace it with “graph.” You’ll be taken here. It should look like this:
3. Create a Custom Audience
Open up an Excel doc and paste my UID into cell A-1. Save it as a CSV file. Go back to your Facebook Ads Manager. Open up Power Editor. Click “Create Audience.” Upload the CSV you saved, filling in whatever you want for the “Audience Name” and “Description” fields. Make sure you choose “UIDs” under Type. It should look something like this:
4. Create the ad.
Using Google image search, find an image of me and save it to your computer. Head back to the ads manager. Click “Create an Ad.” Enter the URL to your LinkedIn profile or Twitter profile. Use whatever you want for the headline and body text. If you want the ad to show up in my feed and not just on the sidebar, connect it to your Facebook page. Don’t worry, your other fans won’t see it since I’m the only one in your target audience. Here’s an example I used for my webinar with Vocus:
5. Choose me.
Buy The Social Media Side Door here!