Update: What this blog will become

02.09.2011

Despite the lack of new posts here—Jesus, it’s been more than a month!—I’m doing quite well, thank you very much. My writing cadence hasn’t actually slowed down, either. I’ve forced myself to prioritize, and the mental math looks like this: I like when people read my writing My employer benefits (inbound contacts, 3rd party coverage, etc.) when [...]

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Blogging with the stars: 3 tactics to get guest posts on top blogs

12.22.2010

Before you read the three techniques below, let me give you what we might call a “meta-tip” about getting your words on the blogs you want to guest for. It’s really nothing new, but it needs to be stressed because its neglect is often at the root of failed guest blogging strategies. The quality of [...]

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Why Kinect represents the rarest type of innovation

12.08.2010

If you follow me on Twitter, you’ve probably seen me raving about Microsoft Kinect, the motion-detecting hardware add-on for the Xbox 360. In a clear jab at Wii, Microsoft claims that with Kinect, “You are the controller.” Here’s a video that conveys that messaging: While one might assume that the video is a jazzed-up simulation, [...]

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Social media asks: Who do you want to be?

11.21.2010

Let me share something with you. The biggest difference between those that are finding social media success and those that aren’t is that the latter see traditional barriers where they no longer exist. In the world before social media, barriers were everywhere. They took the form of gatekeepers and rules of conduct that blocked access [...]

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Is your brand Haiku-able?

11.15.2010

I’m fortunate to know some incredibly creative people that constantly raise the bar for me when it comes to social. Aaron Strout is one of them, and his Brand Haiku project’s beauty lies in its simplicity–I guess that’s because anything else wouldn’t align with the spirit of Haiku! Here’s his description of the project: The [...]

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Here’s my “random apples to social media oranges” post

11.02.2010

Posts that follow this framework usually suck. Darth Vader can’t teach you 5 things about Twitter. Pretty sure your urban garden has nothing to do with writing winning Facebook updates. Random thing X is usually completely unrelated to social media objective/tool Y. Usually. But, as if in punishment for my cynicism, I found something completely [...]

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Confessions of a social media manager

10.21.2010

Imagine, if you will, the following scene. Forget for a second that I’m not Catholic. Me: “Bless me Father, for I have sinned. It has been since…well, I’ve never confessed.” Priest: “What is it my child?” Me: “Well, a long time ago, way back in 2008, I doubted the power of…of…I can’t say it.” Priest: [...]

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Should social media marketing expertise be certified?

10.13.2010

A few nights ago, I stumbled upon a profile of Josh Kaufman, founder of PersonalMBA.com. I wasn’t familiar with his story or work, but I was intrigued by his assertion that business schools, “”teach many worthless, outdated, even outright damaging concepts and practices.” MBA programs, it seems, are largely unable (or unwilling) to keep up [...]

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On sucking it up for social media success

09.30.2010

Every so often, you hear something that is just so contrarian—so radically counterintuitive—you assume it must be true without really weighing its veracity against the alternative you once took for granted. Sometime last year, I started believing, if only for an instant, that work and passion were somehow mutually exclusive in the “real world”. Yeah, [...]

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The curation for what ails us? When good ideas are oversold

09.21.2010

I’ve been a proponent of content curation for months now. It’s thrilling to see it enter the mainstream of our dialogue on social media marketing, but it’s almost equally frustrating. Have you ever liked an artist or band while they’re still relatively unknown? How did you feel when they finally made it big? Most of us [...]

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