No one should give things away “with no expectation of return value”, but they also shouldn’t feel entitled to return value. That’s the balance we must find with what we, as small businesspeople hope to gain from doing anything on the house.

Thanks for “returning” the comment and practicing what you preach. Cheers.

I think you make the important distinction here: “The problem here isn’t with the idea of free, it’s with what you’re doing for free and what you expect in return.”

Everyone seems to assume this means giving your core product or service away with no expectation of return value. This where we get all confused. Google and Twitter are not free because they don’t expect any revenue. We’re just confused about their core product. Google is a media company and Twitter is a data provider (maybe more).

Great post. I need to pick up Anderson’s book.
Bill Rice´s last blog ..What I Do When You Leave a Comment on My Blog